Find Your WOW
James Villa Holidays wanted a YouTube-first advertising campaign that would help attract a younger audience ahead of the 2023 holiday season. The brief was simple: create something fun, memorable and rooted in the moments that make a holiday special.
Find Your Wow - YouTube Advert
Client: James Villas
Agency: Brickoven Media
My roles: Co-direcor, Creative, Producer
Deliverables: 5 Hero adverts and 50+ Social Assets
What began as a conversation about creating marketing assets for villas abroad quickly evolved into something much bigger.
During my time at Brickoven Media, following discussions with the James Villa Holidays marketing team, we were invited to pitch ideas for a YouTube advertising campaign. After presenting several concepts, the team selected our “Find Your Wow” creative: a campaign centred around different members of a family discovering their own perfect holiday moment.
From the excitement of a child’s first jump into the pool to the simple pleasure of relaxing with a book in the sunshine, the campaign focused on the personal moments that make a holiday memorable.
Once the concept was approved, the Brickoven team managed the production from end to end. This included building the crew, securing locations in Mallorca, organising actors, travel, accommodation, equipment and the wider production logistics.
Across a five-day production, we captured both the main commercial and a large bank of supporting social content. Following the shoot, the team handled post-production and delivered hero adverts in multiple formats alongside more than fifty supporting social assets.
The campaign went on to achieve more than 4.8 million views on YouTube and was also distributed through BVOD platforms.
About
What I Enjoyed
This project remains one of the most rewarding productions I've been involved in.
Being part of the process from initial creative pitch through to final delivery was an incredible experience. Watching an idea evolve into a fully realised campaign, filmed overseas and ultimately viewed by millions of people, was a genuine career highlight.
The opportunity to bring together a talented team, solve challenges on location and see the finished advert reach such a large audience is something I'll never forget.
